On mobile phones, users could not see the range of products available on Redbubble. Without the product context, new visitors had a unclear understanding of what Redbubble is and the full product range offerings.


The team brainstormed different solutions for revealing the products available on Redbubble.
I performed a competitive analysis of different mobile navigation systems.
I created mobile prototypes using for two rounds of testing on User
The team also ran A / B testing to evaluate solutions with on site customers.


Based on qualitative feedback and quantitative data, the team selected the Side Scroll navigation that is currently on the responsive site.

Project Role