On mobile phones, users could not see the range of products available on Redbubble. Without the product context, new visitors had a unclear understanding of what Redbubble is and the full product range offerings.
The team brainstormed different solutions for revealing the products available on Redbubble.
I performed a competitive analysis of different mobile navigation systems.
I created mobile prototypes using Proto.io for two rounds of testing on User Testing.com
The team also ran A / B testing to evaluate solutions with on site customers.
Solution:Based on qualitative feedback and quantitative data, the team selected the Side Scroll navigation that is currently on the responsive site.
- Worked on several mobile-first concepts & prototypes to increase awareness of product range on the Redbubble website.
- Usability testing sessions with prospect customers to confirm the navigation would have a positive impact.