Problem:

Visibility of the Redbubble product selection was hidden behind the "hamburger" menu.


Process:

The team brainstormed different solutions for revealing the products available on Redbubble.
I performed a competitive analysis of different mobile navigation systems.
I created prototypes using Proto.io for two rounds of testing on User Testing.com
The team also ran A / B testing to evaluate solutions with on site customers.

Solution:

Based on qualitative feedback and quantitative data, the team selected the Side Scroll navigation that is currently on the responsive site.